Tagline
A dreamy, data-driven experience to promote water awareness
Project
Under the surface
Client
Salone del Mobile. Milano
Year
2024
Code
ACC-SAL
Country
Italy
Tag
Exhibition Design
spatial Design
UX Research
Data Visualization
Areas
Sustainability & ESG #Science
media
Arts & Culture
Challenge
Raise awareness of water consumption at the International Bathroom Exhibition, Salone Milano
Solution
A collaborative effort that blends art, design, and data to immerse visitors in a dreamlike experience
Output
Walk-through installation of holograms and dioramas that recreate an underwater environment
Description For Salone del Mobile Milano 2024, Accurat collaborated with Design Group Italia and Emiliano Ponzi to create "Under the Surface," an immersive installation centered on water consumption. This unique underwater island was designed to showcase the essential role of water through a data-driven, dreamlike experience. Thousands of Salone visitors engaged with its inspiring message in a tangible and memorable way."Under the Surface" utilized data-driven art to illustrate global water consumption statistics and the strides made by the bathroom furniture industry. Holograms and dioramas created a walk-through underwater environment, weaving data storytelling into a captivating sensory experience. Emiliano Ponzi's creative vision, Accurat's data expertise, and Design Group Italia's spatial design excellence came together to produce a highlight of the 2024 Salone.

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