About

Manifesto

We are not data–driven. We are data–native.

Every “data-driven” agency or consultancy nowadays tries hard to prove there’s data behind what they sell and it’s great to see they got there eventually: at Accurat we have always observed data closely, researched it, dissected it, played with it, designed it. We are not data-driven: we are actually data-native, because we were born with data before everyone else, almost 15 years ago. Data is the very material we build everything with. With data we have raised awareness on abuses, reported on wars, transformed businesses, accelerated progress; we crossed disciplines and perfected arts to make it more accessible, useful, beautiful. At Accurat we are not just driven by data.  At Accurat we live by data.

Diagrammatic Overview of Accurat's Data Native Methodology

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approach

We don’t think data is gold.
We see data as life.

Data is gold, right? Facts, objectivity, neutral truth hidden in numbers.  A new “natural” resource, waiting to be discovered and exploited. Not exactly.If you really know data, you know it’s a human construct we create to achieve a better understanding of our world, a social artifact we utilize to share insights from a specific perspective, a subjective and fluid matter in our hands. They call this way of seeing it “data humanism”. We invented it. And even further — we see data as life. We recognize its limits and embrace its complexity and we search for beauty in numbers to direct their potential towards positive, sustainable, restorative impact for businesses, humanity, life on Earth itself.

People

We are not (just) designers.
We are a hybrid creature for the modern complex world.

You can think of Accurat as a chimera, a hybrid creature, a complete collection of talents. Scientists, researchers, engineers, devs and, yes, designers: we gather all kinds of human curiosity to natively infuse data in exceptional ideas and efficient processes to turn complexity into connection, situations into solutions. That means we don’t fit into boxes. We build new ones, every day.  We design life with data, for business and all kinds of organizations. We formulate expansive, seamless, made-to-measure projects & solutions to detangle, facilitate & beautify the complexity in the world.That’s what we do best, because that’s what data do best.

Simone Quadri

Cofounder, Managing Partner EU