Tagline
An elegant and sustainable online presence a Murano glass workshop
Project
Website Redesign
Client
Laguna~B
Year
2021
Code
ACC-LGB
Country
Italy
Tag
Spatial design
AR/VR
Data Visualization
UX RESEARCH
FULL-STACK DEvelopment
Areas
high-end
Retail
manufacturing
Food&drink
sustainability&esg
Challenge
Enhance the website's functionality and aesthetic while adopting low-impact, sustainable web practices
Solution
A redesigned website interface with integrated Shopify e-commerce system, focusing on speed and sustainability
Output
Redesigned website; visual identity; integrated e-commerce platform
Description Laguna~B is a family-owned creative workshop in Venice known for its unique handmade Murano glassware. They turned to Accurat to enhance their website, add new editorial sections and expand their e-commerce. The goal was to improve site navigation, unify content presentation and establish a scalable, future-proof visual standard to ensure that Laguna~B's online presence reflected its commitment to craftsmanship and sustainability.Accurat's in-depth analysis identified key areas for improvement in functionality and aesthetics. The redesigned interface prioritized a clean, low-emissions experience that embodies the values of Laguna~B's production. Next, Accurat integrated Shopify as a robust e-commerce management solution.The redesigned website has significantly improved Laguna~B's online visibility and operational efficiency. The integration of Shopify streamlined the e-commerce process, making it easier for customers to explore and purchase products. The focus on sustainable design reduced the site's carbon footprint, in keeping with Laguna~B's brand ethos of environmental responsibility. This project demonstrates how design and technology can work together to create an online presence that is functional, elegant, and sustainable.

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